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Abelow Sherman Architects LLC
Portfolio: Commercial

NEW VIDEO GROUP 2006
Flatiron District, New York


Abelow Sherman Architects
Partner-in-Charge: David Sherman
Contractor: Baumblit Construction Corp.
Completed: 2006
Project Team: Mara Ayuso


This office interior represents the culmination of ten years of growth for the client, and a step up to their first custom-designed office. From the departmental interweaving to the many variations of workstation designs, the space is a response to the unique character of New Video Group Inc. The layout is also a response to the unusual geometries of a space located on Broadway in the Flatiron district.

The client's business acquires videotaped productions, designs packaging, oversees fabrication, then markets mass quantities of the packaged video. Their office requirements therefore included some creative space for high-energy interaction amongst graphic designers, and more traditional workstations for marketing and telephone sales.

Panels of glass were employed to permit the passage of light from the south and east to penetrate to the center of the floor plate, using a variety of sizes and types of glazing - etched, filmed, frosted, clear. In the south wing, the private offices and workstations were designed to have different features that created an equivalence of appeal even if each station was different. Window seats on the south, in open plan, give way to high-storage stations in the middle, then finally to private glass-fronted offices

A centralized mailroom/ dispatch/ packaging center, along with the lunch area, makes up the Canteen - consisting of the kind of informal meeting areas that this company thrives on. A variety of ceiling heights and lighting schemes allow the space to be 'tuned'; the staff can find rooms in which to get together that will be subtly different than another room.

The color scheme of mostly muted shades of off-grey punctuated by bursts of orange creates a backdrop neutral enough to permit display of the DVD packaging samples, while still being lively.


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Abelow Sherman Architects  |  info@abelowsherman.com  |  330 West 38th Street, Room 900, New York, NY 10018  |  Tel: (212) 627 8866  |  Fax: (212) 594 1010email Abelow Sherman ArchitectsAbelow Sherman Architects  |  info@abelowsherman.com  |  330 West 38th Street, Room 900, New York, NY 10018  |  Tel: (212) 627 8866  |  Fax: (212) 594 1010